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How to get Loyal Customers using Social Media

Why use social media? Apart from your time, social media is free.
Social media can promote your brand awareness, increase sales and improve customer service.

Social media accounts for a huge portion of referral traffic on the web. People are looking for content that interests them and they want to share online.

How do you build loyalty into your social media program?
The most direct, though far from easy, method is to step beyond traditional marketing and move your attention to operations – to customer care, to pre-sales and support.

 


Why use social media? Apart from your time, social media is free.


Social media can promote your brand awareness, increase sales and improve customer service.

Social media accounts for a huge portion of referral traffic on the web. People are looking for content that interests them and they want to share online.

How do you build loyalty into your social media program?
The most direct, though far from easy, method is to step beyond traditional marketing and move your attention to operations – to customer care, to pre-sales and support.

  1. Personalise the experience - the key to encouraging more customer loyalty on social media is to make your customers feel like they matter. Whether you have 1,000 or 10,000 fans, each one should feel special.
  2. Listen to your customers’ feedback – engage and follow up on comments and questions from customers in a timely manner. Offer your help to them and a solution to their problems.
  3. Know Your Product – nowadays, customers tend to fully research a product before turning to a company on social media to ask questions prior to making a purchase. Know your products or services inside out, and make sure your social media team do too.
  4. Rewards and special offers – a lot of companies miss out on the opportunity to create more loyal customers, because they only reward customers who engage the most. Reward your entire community by giving unique discounts or rewards specifically to your social media customers.
  5. Consistency – customers (even loyal ones) can be fickle. Put a social media marketing plan in place and stick to it. Don’t leave too much time between posts, offers and comments.
  6. Build Trust - most importantly of all, you want to build trust within your community and this can take a long time to achieve. If you offer a solution to a customer and don’t want to break that trust, make sure you keep your promises.
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