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The Benefits of using Email Marketing for your Business

Email Marketing ImageEmail marketing is directly marketing a commercial message to a group of people using email. This email is normally called an ezine which is simply an electronic newsletter sent out to a list of subscribers.

These subscribers have voluntarily signed-up to receive your Ezine/Newsletter and were not added to the list without their knowledge or permission.

Email Marketing Image

The Benefits of using Email Marketing for your Business

 

Email marketing is directly marketing a commercial message to a group of people using email. This email is normally called an ezine which is simply an electronic newsletter sent out to a list of subscribers.

These subscribers have voluntarily signed-up to receive your Ezine/Newsletter and were not added to the list without their knowledge or permission.

The frequency is up to you whether you send daily, weekly or monthly Ezines.

Why create an Ezine?

  1. Interested Audience: your subscribers have given their consent to receive announcements, promotions, ads, recommendations, tips etc. which means they are interested in what you have to say and offer.
  2. Strengthen Relationships: Ezines can help nurture and strengthen relationships with current and prospective clients and potentially extend their longevity with your company.
  3. Promote your Business: Ezines help position you and your business as experts in your industry or profession by sharing value-added information and tips.
  4. Connecting with your readers: your Ezine is more than an advertisement for your business. It connects you and your readers and gives them direct contact to you if they have any queries.
  5. Low Cost: it is cost effective and there is no need for postage or mailing costs.
  6. Trackable: if you use an email integration system like Mailchimp to track your Ezine, you can receive detailed reports telling you who has clicked on your links, which will help you to improve on your content, over time.

 

 

Email Marketing is one of the fastest growing ways to effectively reach clients, build credibility and trust, and share information. It’s also a great way to stay connected to existing customers and stay in the forefront of their minds.

For this reason ezine publishing is such a valuable marketing tool for your business.

Remember that the best email marketing should contain quality and relevant information as your loyal subscribers deserve.

Flo Web Design can create your Ezine/Newsletter Template for your Business.  For more details contact a member of our team today.

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