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Which Olympic Logo Takes Gold?

A Sneak Peek at the 2024 Olympic Logo!

I for one love the Olympics and can't wait for Rio this summer, while looking up what to expect from this year’s Olympics and the host city, I discovered that three of the four candidate cities bidding to host the event in 2024 have released their logos!

A Sneak Peek at the 2024 Olympic Logo!

 

 

I for one love the Olympics and can't wait for Rio this summer, while looking up what to expect from this year’s Olympics and the host city, I discovered that three of the four candidate cities bidding to host the event in 2024 have released their logos!

So who is in the running and what do the logo's look like?

Los Angeles –

 

The logo features a silhouette of an angel, the angel is filled with a colourful gradient and sunburst lines. Their official slogan is "Follow the Sun" and the logo captures the mood and feel of sunny L.A. However, the logo feels familiar and re-hatched. I personally feel it lacks the energy and youthfulness of the games, maybe their campaign and marketing material will correct this? Wait and see!

 

Roma –

 

The Roma logo is very much what you see is what you get! It takes a well-known land mark of the city and uses the Italian National colours in a soft gradient. The dynamic swoosh at the ends is an attempt to capture some of the energy and dynamics of the games. The logo is constructed quite well, however, it’s missing the creativity and uniqueness a logo needs.

 

Paris -

 

The Paris logo is a vibrant logo with plenty of dynamic shapes and motion. The concept seems to be Eiffel Tower + 24 = Logo. It’s a good concept and one that’s been carried out effectively. The icon also reads well.

I do feel however that some viewers might miss the tower part, but maybe upon seeing the logo a couple of times it may click at some point, which adds another layer to the logo.

The logo features gradients like the previous three (Odd to see so many gradients in logo's) however I have seen simple one tone version of the logo which is just as striking! 

 

Now for the National Anthem's and Medal Ceremony

 

Paris takes Gold and top spot on the podium!

(It’s clean , fun and modern that relates to the city and the games)

 

Los Angeles takes Silver.

(A good effort but just missing that special something that it takes to win gold!)

 

Roma gets the Bronze.

(I have given Roma the bronze medal as we only have three logo’s currently, however Budapestwill be launching their logo soon and could have an effect on the podium)

 

Note: Check out L.A.’s campaign website it’s beautifully built and the animation on loader is great! Link - https://la24.org/home

 

 

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