Social media consumption has changed how people interact online and socially but social media use does not remain static and as the users’ needs, lifestyle and work life balance changes their preferred social media choice will also change.
As a business owner, it is imperative that you choose the social media platform that best suits your target audience, which in turn will create the most traffic to your website and result in higher revenue for your business.
Using your chosen social media account within your website design will benefit you two fold by helping to increase your likes or followers on your social media and increase the number of visitors to your website.
Whichever social media platform you choose, it is important that it be updated regularly with news, images, video and text. All content and posts should be original, relevant to your business and should include a call to action to visit your website.
One feature of social media integration is the ability for visitors to your site to share your content to their personal social media account, this works especially well if you are updating a blog or a news section regularly.
Another option is to create a Social Wall on your website and have all activity from your Facebook or Instagram appear on one dedicated page.
Positioning of your social media links is a decision to be taken carefully, you need to decide if you are using social media to support you service or product offering or if the feed to your social media is affecting your overall key message.
It is important to remember that all social media platforms can be used to support your business within your website design and should not be used as your only online presence. You own your website and you get to decide how it appears and performs which is not the case with social media platforms.
All of the bespoke website designs created by Flo Web Design have the functionality available for visitors to view the sites own social media accounts, create a Social Wall and for visitors to share content directly from the website to their own social media accounts.
If you would like more information on how we can help you integrate social media within your website please call 046 9241535 or email [email protected]